
Fully Booked 运营商应用已上架 App Store 和 Google Play,并持续通过审核,让英国小巴运营商可以用手机经营自己的业务。商店页面每张截图讲一项好处,把商业价值讲清楚;合规直接内建在产品中,包括应用内删除账户,以及与应用实际收集的数据相符的隐私声明;链接可直接打开应用;发布采用分阶段推出,确保任何一次更新都不会打乱运营商的工作日。
完整故事
运营商应用是网络日常运转的地方,因此让它上架两大商店并长期留在那里,本身就是产品的一部分。
运营商用手机经营业务
小巴运营商整天都在路上或电话里,而不是坐在办公桌前。只有工具就在口袋里,推荐、接单、报价和预订才会真正发生,这正是 Fully Booked 的核心是一款面向 iPhone 和 Android 的 React Native 应用、而不是网页后台的原因。
把它发布到两大商店,并在新功能的每个阶段都让它稳稳留在那里,才能把平台的构想变成运营商在一个普通周二早上就能用上的东西。
商店页面就是销售页面
大多数运营商第一次接触 Fully Booked 是在商店页面上,通常是在合作伙伴给他们发来邀请码之后。所以商店页面用一句话讲清商业价值:把浪费的线索变成现金。每张截图则传达一项好处:专为本行业打造的预订软件、更高的转化率、已保存的预订、请求接单以及发送报价单。



每张截图都给出一个安装理由
商店截图是应用的真实界面,配上一句为运营商而不是开发者写的标题。整套截图按两大商店要求的每种设备尺寸制作,因此同样的五步说服逻辑,在 iPhone、iPad 或 Android 手机上读起来都一样。





为一次通过审核而打造
两大商店都会因为小小的疏漏拒绝应用,所以合规工作直接做进了产品里:短信验证手机号、重置密码、在应用内删除账户,以及由后端提供的隐私政策和条款页面。每个商店页面上的隐私声明都与应用实际收集的数据一致。



能直接打开应用的链接
报价、邀请和通知都带有链接。运营商网站提供 Apple 和 Android 的关联文件,因此合作伙伴在装有应用的手机上点击链接会直接进入应用,没装应用的则会进入下载页面。



更新不打断工作日
运营商每天都依赖这款应用,因此发布分阶段进行:小修复通过 OTA 空中更新推送,较大的更新则作为经过审核的商店版本发布,而且两款应用都赶在商店截止日期之前升级到了最新的原生版本。更新说明为运营商而写,讲清这次更新能为他们的业务带来什么。


网络所在之处
Fully Booked 故事中的每一项功能(推荐、接单、报价、已保存的预订和钱包)都是通过这两个商店页面送到运营商手中的。对创始人来说,每一次获批的发布都把新的创收功能交到运营商手里;对运营商来说,这是同一款熟悉的应用,变得越来越有用。
他们的评价
Excellent time keeping, great attitude, brilliant skill. highly recommend
12月 05, 2024
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11月 28, 2024
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7月 03, 2024
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3月 27, 2024
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1月 21, 2024
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10月 18, 2023
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